Abstract: Systems and methods are described for dynamically updating the floor plan of a retail store, and for associating retail transactions with particular mobile devices, based on detection and attribution of foot traffic within the store. A foot traffic attribution system detects mobile devices accessing a wireless network. The foot traffic attribution system uses information obtained from the mobile devices to determine foot traffic data, such as locations of mobile devices relative to item display areas, direction of travel of mobile devices, durations of time spent in various areas, and similar information. The foot traffic attribution system then attributes the foot traffic data to items on display and/or item display areas in the current floor plan, and determines an updated floor plan. The foot traffic attribution system may also access retail transaction data, and may use the foot traffic data to associate retail transactions with particular mobile devices.

Abstract: Systems and methods are described for dynamically updating the floor plan of a retail store, and for associating retail transactions with particular mobile devices, based on detection and attribution of foot traffic within the store. A foot traffic attribution system detects mobile devices accessing a wireless network. The foot traffic attribution system uses information obtained from the mobile devices to determine foot traffic data, such as locations of mobile devices relative to item display areas, direction of travel of mobile devices, durations of time spent in various areas, and similar information. The foot traffic attribution system then attributes the foot traffic data to items on display and/or item display areas in the current floor plan, and determines an updated floor plan. The foot traffic attribution system may also access retail transaction data, and may use the foot traffic data to associate retail transactions with particular mobile devices.