Abstract: A Content Management System can utilize professionally edited content to initiate conversations between businesses and consumers. The Content Management System can function as a third party between businesses (e.g., merchants selling products or services) and publishers creating content that may be of interest to the target markets of the businesses. The Content Management System can allow publishers of editorial quality content to submit content electronically (e.g., through a web-enabled intake engine or a file server). Content submitted can be matched to potentially interested businesses based on contextual information gathered from or inferred from the content. The Content Management System can automate the matching and monetization of the content. As an incentive for the business purchasing the content, the Content Management System can provide conversation tools to link consumers to marketing and sales functions of a purchaser's business.