Abstract: The present invention is directed to a package or container made of folded cardboard or the like and more particularly to a container intended to be used in conjunction with a marketing display rack. The container is characterized in that the same is provided with a reinforced support member which reduces the likelihood of the container being inadvertantly separated from the point of purchase display. Removal of the element providing the support feature also functions to open the package. Means are created as a result of the removal of the supporting portions for subsequent reclosing of the container.