Abstract: Method and apparatus for imparting a predetermined shape to discrete units of product of dough-like consistency. In a preferred embodiment, said method comprises filling an image containing cavity exhibiting said shape with said dough-like product and thereafter removing said product from said cavity without substantially altering its shape by causing said cavity to assume an image substantially symmetrical to its original image. In a particularly preferred embodiment, the image containing cavity is lined with a resiliently deformable diaphragm, and the cavity is turned inside out by applying fluid pressure to the surface of the diaphragm opposite the product.