Abstract: A graphical interface provides flexible configuration of campaigns with real-time visualization and click and drag operation. A user may filter input data describing their customer base and select analytical components upon which the campaign should analyze customers in order to produce a normalized line representing the potential campaign audience. The user may add breakpoints to the chart view in order to define reward segments, and associate offers with each reward segment. Creation of reward segments and assignment of offers may be performed with simple click operations, click and drag operations, or other interactions with the graphical interface. Reward segments may be vertical, horizontal, curve-based, or may be other shapes or arbitrarily drawn regions. A campaign defined by the GUI may be output by the system as a campaign dataset in various formats, with each format being usable to execute the associated campaign by identifying qualifying recipients and delivering corresponding offers.