Abstract: Example embodiments provides low-cost, effective methods of mobile advertising to mobile users. The methods provide both transmitting and receiving broadcast text-formatted, category-based data relating to services from local businesses and on-demand services, to capable mobile devices in a zone formed by network nodes, without user interaction. The data may be viewed as lists with menu-driven ‘contact-list’ type software, familiar to most mobile device users and configurable by nearly all types of mobile devices. The methods also notify a user of a mobile device when new events occur or service information is updated. Example embodiments use the broadcast-multicast capability of Radio Access Networks (RAN) to transmit to mobile devices served by sectors or cells in a localized zone (e.g., one or more cells that cover a shopping mall and nearby areas).