Abstract: Disclosed herein is technology for merging a two separate user accounts. The virtual content in the accounts can be designated at mergeable content and managed content. The user chooses one account to the primary account and the mergeable content from the second user account is merged with the content—of the same type—of the first user account. The managed content is not simply merged into the designated account. Instead, certain components of the virtual content are selected to be migrated to the target account until a maximum number of components are reached.