Abstract: A system and method for providing an incentive to holders of financial accounts, e.g., prepaid account holders, to engage in certain activities with those accounts. Account holders may be provided an up-front incentive based on a commitment to engage in certain account activities in the future, such as to refrain from using a prepaid account for at least an agreed upon time period or to maintain a specified minimum balance for an agreed upon time period. If the account holder fails to satisfy his commitment, at least a portion of the value of the incentive may be charged to the prepaid customer account. Rewards provided to an account holder to encourage particular account activities may include merchandise rewards, discounts and rebates or entries into a lottery type drawing for prizes.