Abstract: A system for user association attribution may include one or more processors and memory. The one or more processors may receive information pertaining to relationship events that each correspond to a participant and one of several entities in a social network, allocate, for each relationship event, attribution values to touchpoints accessed by the corresponding entity prior to the relationship event. The processors may further determine a weight for each of the attribution values allocated to each of the touchpoints, where the weight for each of the attribution values is based at least in part on each of the relationship events for which each of the attribution values was allocated, generate an aggregate attribution value for each of the touchpoints based at least in part on the weighted attribution values allocated to each of the touchpoints, and provide, to the participant, each aggregate attribution value generated for each of the touchpoints.

Abstract: A system for metric obfuscation may include one or more processors and memory. The one or more processors may receive a dataset comprising a plurality of metrics that relate to user demographic information and may generate a seed based at least in part on the dataset. The one or more processors may initialize a pseudorandom number generator with the seed and may generate a plurality of pseudorandom numbers using the pseudo-random number generator. The one or more processors may generate a plurality of obfuscated metrics corresponding to the plurality of metrics, wherein each of the plurality of obfuscated metrics is generated at least in part based on a corresponding metric of the plurality of metrics and a corresponding pseudorandom number of the plurality of pseudorandom numbers. The one or more processors may provide the plurality of obfuscated metrics.

Abstract: A method and apparatus are provided for dynamically organizing and tracking website content during its deployment. Organizing and tracking may be done internally to a website development system during development and externally to outside destinations such as production servers that provide access to websites via the Internet or intranet. The method of internal deployment includes the process of deploying data among workstations, storage areas, such as a backing store, staging areas, editing areas and other internal areas during the development of website content. According to the invention, a tracking system is able to track such changes as the content is being created, including information regarding their source and history. The method of external deployment includes different schemes for deploying the finished website content to one or more destinations, such as production servers, including a method for tracking the external deployments as to what content is sent, to where and by whom.