Abstract: A system and method for collecting and managing vehicle and pedestrian traffic data. An electronic device may be used to collect traffic data. The system has a processor, a communication subsystem and a memory for storing traffic data. The processor is configured to receive traffic data from the electronic device through a communications network, store the received traffic data in a database, and generate for display on a graphical interface screen a data management portal providing a web service to view traffic data collection project jobs, view project traffic data and sell project traffic data.