Abstract: A point of purchase display for securing a display sign to a side of a box is disclosed. The point of purchase display comprises a holder base having a plurality of foldable sections. Preferably, a middle section and two connecting sections are folded and inserted into a back bone of a display sign. Two end sections and the two connecting sections preferably each comprise a slot which slots are pushed over the side of a box. Thus, each of the end sections and the connecting sections have a portion which pushes against a front of the side of the box and a portion which pushes against a rear of the side of the box for securely retaining the display sign above the box. Preferably, the display sign and the back bone are also made from foldable sections such that the apparatus may be easily shipped for assembly at the designated display area.