Abstract: A system may present dynamic content to an e-mail recipient in the form of an image implementing frame-sequence animation. Each frame may present an offer to the recipient. Upon selection of an offer, the system may determine which offer the recipient selected by determining which frame was displayed when the recipient responded. The e-mail may include an image URI specifying a frame-sequence animation image. The image URI may include an identifier, which may allow the system to determine when the recipient opened the e-mail message, and a link URI, which may also include the identifier. When the recipient indicates a response to an offer, the system may associate the link URI with the image URI and may determine to which offer the recipient was responding.

Abstract: A method for automatically crediting a registered user for referring a candidate third-party entity to an online system, where the candidate entity is at least one of a commercial, government, or non-profit entity where the online system facilitates transactions between a plurality of users and a plurality of participating third-party entities, and where the online commercial system maintains a personal account for each registered user, includes receiving a transaction request from the candidate third-party entity, receiving an identifier associated with the transaction request such that the identifier corresponds to the registered user, identifying the registered user using the identifier, retrieving a crediting rule associated with the transaction request, and automatically crediting the registered consumer in accordance with the crediting rule.

Abstract: A method, in a computer system, for processing messages descriptive of an interaction between a user of the computer system and a third party according to a predefined manner includes receiving an electronic message, such that the electronic message includes interaction information associated with an interaction between the user and the third party; verifying integrity of the electronic message; identifying a rule associated with the interaction, including identifying a condition associated with the rule identifying an action to be performed if the condition is met; and performing the action based on the rule and the interaction information in the electronic message if the condition is met.

Abstract: A method of efficiently providing information for personalizing a web page includes storing member information for a plurality of members such that the member information for each of at least a portion of the plurality of members includes a plurality of responses to demographic questions associated with one or more answers and a response is associated with one of the answers and is conditionally present in the member information, receiving a first selection of an answer to a demographic question from a first authorized user, temporarily associating a first variable personalization slot storing a Boolean value with an answer to the first selected demographic question, receiving a request from the member to view a web page, and personalizing the web page in accordance with the Boolean value stored in the member's first variable personalization slot.

Abstract: A method of processing data in an information gathering system includes receiving a set of candidate data records and attempting to obtain a set of processing rules associated with the set of candidate data records. If the set of processing rules is successfully obtained, the method includes obtaining a set of quality criteria associated with the obtained set of processing rules, applying the set of processing rules and the set of quality criteria to the set of candidate data records to produce a set of quality indicators, and conditionally applying the set of candidate data records to a database associated with the information gathering system based on the set of quality indicators.

Abstract: A method and system are herein disclosed for registering a member at a targeted web-based information management system using a reduced amount of member and system interaction to confirm and establish the member's contact information. Generally, the method may communicate permission to solicit a potential member to the information management system. In one embodiment, the member previously communicated permission to receive solicitations from other systems to another web-based information management system. The method may communicate the permission from another web-based system to the present system. The permission may include member identification and/or demographic data. The method may communicate a solicitation message from the system to the member, the solicitation message comprising at least a portion of the member identification data.

Abstract: A method of defining an account statement built from a construction of transaction threads includes receiving data associated with a new transaction for a person; determining if the new transaction is part of an existing thread; adding the new transaction to the existing thread if it is determined that the new transaction is part of the existing thread; establishing the new transaction as a tracking transaction for a new thread if it is determined that the new transaction is not part of an existing thread; receiving an input requesting to view a plurality of transactions for the person that occurred or posted during a first time period; and displaying at least a portion of the plurality of transactions from the first time period in a particular order except for the threads that have multiple transactions, which are grouped together.