Abstract: An aqueous coating composition which can be applied to a cured rubber surface, such as the white sidewall, colored sidewall, raised white lettering or raised colored lettering of a tire, to provide a protective coating against staining and scuffing. The composition includes (a) polyvinyl alcohol, (b) ethylene-vinyl acetate copolymer, and (c) one or both of (i) a silicon emulsion in an amount sufficient to provide increased scuff resistance to a coating prepared from the composition, and (ii) a thickening agent of a type and in an amount effective to render the composition shear-thinning.

Abstract: A shopping aid display viewer having a housing that supports a daylight viewing screen, a second viewing area, and a slide projector for projecting images onto the daylight viewing screen. Purchasable items such as wearing apparel, gifts, notions, accessories, athletic equipment, real estate, visitor attractions, or any particular product or service that one may wish to advertise are sequentially displayed automatically or manually on the viewing screen. Outlets displaying the items or services are simultaneously shown on the second viewing area as a map locator guide. An automatic telephone dialing device can then be actuated to contact a specific outlet or location if the viewer user so chooses.