Abstract: An immersion method teaches a student conversational speech aspects of a language (such as a second language) while, in the process, intensively exposing the student to a relevant conversational program (such as advertising) as an integral part of the teaching process. The method may include displaying, to the user/student, portions of video and audio of a conversational program (such as an advertisement in a second language), while causing a textual indication of the displayed audio to be simultaneously displayed (e.g., in the second language and a native language). The user may be prompted for information indicative of comprehension of the program by the user. Particularly in the case of advertising, information indicative of comprehension of the program can be very useful to the advertiser, as well as the prompting process itself serving to reinforce themes presented in the advertisement.