Abstract: Systems and methods are provided for directing advertising content based on transaction data. An example method includes aggregating transaction data and accessing, by a computing device, bids for advertising content. The bids include a first bid from a first merchant, a first conditional bid based on a first criteria from the first merchant, and a second conditional bid based on a second criteria from a second merchant. The first and second criteria are based on first and second aspects of the aggregated transaction data, respectively. Each bid includes a bid value. The method also includes directing, by the computing device, advertising content to an advertising medium, as indicated by the first merchant, when the aggregated transaction data satisfies the first and second criteria, but the bid value of the first conditional bid is greater than the bid values of the first bid and the second conditional bid.

Abstract: An interactive video-audio-computer open architecture system and method with dynamically reconfigurable software providing a virtual device interface buffering applications from hardware and with extended flexibility and universal compatibility with the myriad of industry hardware products and standards (videodisc players, graphics, microprocessors, computers, video and audio sources, etc.), all with transparency to the user and without the requirement of modification of application software irrespective of which hardware product is connected to the system.