Abstract: Attractiveness of consumer products is enhanced by use of scintillating fluorescent light collecting fibers contained in those products. The fibers collect ambient light of various wavelengths, some not visible, along their length which is collected within the fiber and emitted as visible light at the ends of the fibers. The emitted light can be used to enhance the consumer appeal of the product or promote its use. Specific consumer products disclosed include toothbrushes and liquid soap dispensers.