Abstract: A lap counter system for multiple runners automatically counts and times one or more runner(s) during a workout session exercise at either an indoor or outdoor running track suitable for use at a health club, school, business, government or other organization promoting physical activity to enhance the health of their members. The system includes standalone, computer controlled, end user friendly components that displays fitness statistics during the use of the running track for each runner without impeding the athletic activity with a cumbersome wearable device. The system preferably includes a display visible to the runner at one or more points around the track such as a scoreboard with the aforementioned statistics displayed providing the runner with a virtual coach.