Abstract: A beverage retaining apparatus for attachment to a part of a structure, the part having a part outer surface and a certain outer surface shape and size, includes a beverage retaining vessel having a vessel wall, a bracket for fitting around the part, the bracket including a part encompassing member having an inner member surface and sized so that the inner member surface is larger than and spaced apart from the part outer surface, and including deformable gripping material for filling the space between the inner member surface and the part outer surface and for deforming to fit the certain shape and size of the part outer surface, and an interconnection structure for connecting the vessel to the bracket. The encompassing member preferably includes a strap member having two strap ends and being longitudinally bent end to end to form a loop configuration for encompassing the part outer surface. The interconnection structure preferably removably connects the vessel to the bracket.