Abstract: A method and system for presenting customized neon signs is disclosed. Customized signs may be created through entering customized text, selecting a sign style, inserting or deleting icons or other graphical features, entering an image, and choosing the colors of sign features such as text, icons, borders, and the like. The image of a customized neon sign presented simulates the look of a neon sign by applying image effects to simulate the glow and color variation associated with light provided by neon tubing. A cost estimate for a customized neon sign is also presented by calculating the sign price based upon the selected features and their associated prices.