Abstract: A golf club grip alignment device is provided by a rib of material laying along the surface of the golf club grip. The side edges of the rib guide the golfer's hands into proper alignment. The rib may be formed by a continuous metal wire which wraps around the surface of the golf club grip, in which case the rib is held to the golf club grip by means of the torsional spring resilience of the wire. In an alternate embodiment, the rib may be composed of a flaccid material whose position and affixation to the grip is provided by a highly elastic sleeve into which it is embedded. The sleeve is applied to the golf club grip as a pull-over cover which holds itself firmly in position by the elastic constriction of the sleeve.