Abstract: The present invention relates to integrate the online and store shopping experience for a consumer of personal accessories such as jewelry and provide a system of the type described in which cost of selling is decreased in order that price to the customer for a given piece may be decreased and further provides a system of the type described in which a store can establish branding of otherwise fungible merchandise and to combine the integrated system with various marketing tools to provide the jewelry system operator, the jewelry store and the consumer cost benefits of just-in-time “manufacture.