Abstract: Technologies are described herein for integrating a hosted services system and a search system. A query for an entity is received at a search system. If an entry for the entity indicates that an information site does not exist for the entity, a request to create an information site for the entity is transmitted to a hosted services system. When the hosted services system receives the request, the hosted services system utilizes provided information to create a basic information site for the entity. Once the information site has been created, a network address for the information site is returned to the search system. The search system modifies an existing entry or creates a new entry for the entity that includes the provided network address. Modifications to information regarding the entity made at the hosted services system are passed to the search system for use in updating the entry.

Abstract: An advertising management service allows an advertiser to create an advertisement and associate keywords with the advertisement. The advertising management service submits the advertisement to multiple search engine advertising networks on behalf of the advertiser. Periodically, the advertising management service receives a performance indicator for the keywords from the search engine advertising networks. Using the performance indicator, the advertising management service identifies some of the keywords as low performing keywords. The advertising management service replaces the low performing keywords with new keywords on the multiple search engine advertising networks. The advertising management service may also periodically reallocate a budget for the advertisement among the multiple search engine advertising networks based on the performance indicator.