Abstract: The invention describes a web having a plurality of discrete labels thereupon which includes a pair of plies in face-to-face relationship with one another, a visible coating on at least one surface of at least one of the plies, the coating being in the form of a repetitive pattern to provide a series of separable web sections, each of the sections being adapted for separation from the web to provide a commodity of substantially identical commodities formed by separation from the web, at least one visible eyemark on the web, and at least one ultraviolet fluorescing eyemark on the web. The eyemarks can completely overlap, partially overlap, or be discrete entities depending upon the end application. The ultraviolet fluorescing eyemark can be a non-visible fluorescing pigment or a naturally fluorescing visible pigment.