Abstract: A jewelry display assembly includes jewelry display pad(s), a display base, and a display tray. The display base has an upper surface with a slot therein for receiving and removably retaining the lower edge portion of any of the assembly's jewelry display pads. The slot is inclined at an angle to the vertical to better display jewelry mounted on the front surface of a jewelry display pad mounted in the display base. The resilience of the jewelry display pads helps to hold the display pads in the slot and to retain the initial appearance of the pads after their removal from the slot in the display base. The display tray holds a plurality of the jewelry display pads from which display pads can be selected for better display by mounting in the display base.