Abstract: According to embodiments of the invention, a computer system extends an invitation to a plurality of content generators to request authentic content relating to one or more selected topics. The computer system receives content generated in response to the invitation and publishes that content online. The computer system calculates an efficacy of the request by obtaining data regarding to the online content and user interactions with the content. The computer system is configured to obtain data corresponding to user interactions with the content on the website hosting the content as well as user interactions with the content on third party websites such as Facebook® or Twitter®. Using that data, the computer system calculates an efficacy of the request. The computer system may also generate one or more reports to convey the calculated efficacy of the request.