Abstract: An angler's lure having a spinner-blade with fore and aft portions, and defining a fore-and-aft centerline; a keel depending from the aft portion of the spinner-blade; and, a hook anchored in the keel and extending upwardly and rearwardly, through a small hole in the spinner-blade, to form an angle of approximately 30.degree. with the centerline. The keel is particularly characterized by a substantially planar front surface. The shank is adapted to carry a trailing artificial bait. When the lure, with trailing bait, is reeled in at a conventional rate through the waters of a fishery, weight/force/drag interactions, including transient imbalances, between water and lure--and, particularly, involving the front face of the keel--produce two pertinent effects: one is to urge the shank of the hook to a disposition normal to the surface of the waters and to stabilize the shank in that disposition; and, the other is to impart lively oscillatory or swimming-like movement to shank and bait.