Abstract: A soft plastic fishing lure is comprised of a generally tubular body of pliable plastic defining forward and rearward ends. A soft plastic tail extends from the rearward end as a substantially flat ribbon, the tail formed of a curved, generally "S" configuration defined by first and second pairs of concentric arcs, with the first arc pair spaced from the body and the second arc pair spaced from the first pair. The shorter arc in each pair extends straight during movement through water, and the longer arc in each pair curls against the flow of water to create turbulence, with the second arc pair causing drag to reduce spin.