Abstract: Skin packaging material comprising a film of thermoplastic material having a reinforcement consisting of strands (in the form of netting, or all extending in one direction parallel to one another) adapted on exposure for an appropriate time interval to a source of heat to have both the film and strands heat up to a forming temperature for being skin packaged around an article on a substrate, with the strands less extensible than the film on equal heating of the film and strands, and the skin packaging of articles utilizing said material in such manner that the strands flare out from the article at the base of the article to provide a broader base of support for the article and to prevent undue thinning of the film.