Abstract: The invention provides animal play toys that engage an animal in play before and during consumption of a treat. In one aspect, the invention provides an animal play toy having a top portion defining at least one hole therethrough and a weighted bottom portion. The animal play toy is able to stand upright when there is no interaction with the animal play toy. One or more ropes of a consumable product or a non-consumable product can be attached to the top portion of the animal play toy through the hole.

Abstract: Disclosed herein are packages for consumer goods that provide additional functionality as an interactive device for encouraging playful interaction with the package contents. In various embodiments, the package includes a lid or top comprising a hollow body defined by a flexible shell, wherein the shell is reversibly deformable or comprises regions that are reversibly deformable, the lid adapted for launching or propelling an item when the item is placed on the shell or on a reversibly deformable region of the shell, wherein when the shell is deformed and thereafter springs back to its undeformed shape, the springing action propels the item away from the lid. Kits and methods for using the interactive packages and particularly the interactive portions of the packages are also disclosed.

Abstract: The invention provides animal play toys that engage an animal in play before and during consumption of a treat. In one aspect, the invention provides an animal play toy having a top portion defining at least one hole therethrough and a weighted bottom portion. The animal play toy is able to stand upright when there is no interaction with the animal play toy. One or more ropes of a consumable product or a non-consumable product can be attached to the top portion of the animal play toy through the hole.

Abstract: Disclosed herein are packages for consumer goods that provide additional functionality as an interactive device for encouraging playful interaction with the package contents. In various embodiments, the package includes a lid or top comprising a hollow body defined by a flexible shell, wherein the shell is reversibly deformable or comprises regions that are reversibly deformable, the lid adapted for launching or propelling an item when the item is placed on the shell or on a reversibly deformable region of the shell, wherein when the shell is deformed and thereafter springs back to its undeformed shape, the springing action propels the item away from the lid. Kits and methods for using the interactive packages and particularly the interactive portions of the packages are also disclosed.