Abstract: The various embodiments disclosed are generally directed towards systems and methods for managing and displaying content rich data, such as multimedia, residing on a removable memory apparatus inserted into a handheld device. In one aspect of the invention, a method comprises launching and displaying the content rich data soon after the device is inserted into a handheld device and monitoring the number of times the content rich data was launched and displayed. If the content rich data was launched a specific number of times, then the content rich data is deleted from the handheld device.

Abstract: The present invention relates generally to multimedia playback devices, and more particularly to systems and methods for multimedia content distribution and playback. In accordance with one preferred embodiment, a method for distributing multimedia content to a playback system includes the steps of converting the multimedia content into an intermediate format, loading the converted multimedia content into the playback system, and converting the multimedia content from the intermediate format to a format supported by the playback system, wherein the intermediate format and the format supported by the playback system are different.

Abstract: The various embodiments disclosed are generally directed towards systems and methods for loading software from a memory card on to a handheld electronic device. In one aspect of the invention, the memory card includes a plurality of directories, wherein each directory corresponds to a particular type of handheld electronic device. Further, each directory may include a program that the device may search for and execute automatically. The program may either install software onto the device's memory, launch software from the device's memory, or launch software from the memory card.