Abstract: A system and method for delivering interactive program guides includes encoding a plurality of different user interface screens of an interactive application into a series of short video segments. The video segments have associated metadata files that uniquely describe each segment, wherein the segment metadata enables the ingestion of the video segments via an asset distribution and management system into a video-on-demand server and facilitates their subsequent identification by the video-on-demand server. As viewers interact with the application, their input device key presses are processed and delivered to a mapping server that utilizes the data in a configuration file to instruct the video-on-demand server to splice the appropriate interactive application user interface digital video segment into the video stream being displayed on the display device.

Abstract: The multimedia content presentation system and method includes a preparation component, a deployment component, an interface component and a metrics component. Multimedia content assets and targeted advertising are placed by the preparation component with a hierarchal N×M matrix of display cells. The deployment component uses conventional transmission networks, such as the Internet, broadband cable and wireless phone systems to transmit to the interface component a configuration file defining a matrix of display tiles. The interface component presents and navigates the user through a hierarchy of display palettes, multimedia assets and targeted advertisements on a variety of platforms, such as televisions, personal computers, personal digital assistants and cell phones. The interface component further collects usage data and provides the data to the metrics component for use by the preparation component and the deployment component for targeted content and advertisements.

Abstract: The multimedia content presentation system and method includes a preparation component, a deployment component, an interface component and a metrics component. Multimedia content assets and targeted advertising are placed by the preparation component with a hierarchal N×M matrix of display cells. The deployment component uses conventional transmission networks, such as the Internet, broadband cable and wireless phone systems to transmit to the interface component a configuration file defining a matrix of display tiles. The interface component presents and navigates the user through a hierarchy of display palettes, multimedia assets and targeted advertisements on a variety of platforms, such as televisions, personal computers, personal digital assistants and cell phones. The interface component further collects usage data and provides the data to the metrics component for use by the preparation component and the deployment component for targeted content and advertisements.