Abstract: Described are platforms, systems, and media for expressing negative sentiment toward media reflecting an adverse impact on a particular community. The sentiments are expressed via push notifications sent to devices of friends within the community. Also described are platforms, systems, and media for a mobile micro impulse philanthropic application. The application enables a donor to have their online media analyzed and associated with various causes. This allows the donor to donate to the cause without having to research what charity or organization might support what they wish to donate to.