Abstract: Embodiments of the present disclosure may empower companies to financially leverage the connected communities of their employees to drive company revenues, brand awareness and product adoption. A marketing engine may act as an engagement catalyst for these employees. Employees have personal spheres of influence in their socially connected communities that can be utilized by their employer's marketing initiatives. One-to-one marketing efforts by the employees are extremely powerful and impactful when compared to broader advertising messages. The marketing engine may engage employees in the promotion of products and services offered by their company through social media campaigns. In return, the company may reward those employees for their involvement within their connected communities through a series of rewards. The employees may participate in these micro-marketing activities without the company knowing which employees are participating and the extent of that participation.