Abstract: An apparatus and method for advertising adjacent to a beverage dispenser to reduce the cost of placing and maintaining a beverage dispenser in a retail outlet. A beverage dispenser, and most preferably a beverage dispenser that is specially equipped to display advertisements for at least one of the beverages being dispensed, is placed in a retail outlet. The advertisements are displayed over a period of time and preferably the amount of beverage dispensed during that time period is tracked and recorded. The amount of beverage dispensed can then be used to calculate an advertising fee to be paid by the beverage producer. The advertising fee is used to offset the purchase or lease price of the beverage dispenser, and is most preferably paid directly to the preferred provider of the beverage dispenser.

Abstract: Food and beverage containers with attached or connected transponders. In one embodiment, relatively inexpensive passive transponders are used and are embedded or otherwise attached to the food and beverage containers. A transponder exciter is placed in or near the food or beverage dispenser for energizing the transponder on the food or beverage container, and for discerning information therefrom. Alternatively, active transponders can be used and an non-exciter reader can be used. The information from the containers can be used to track the containers and control the amount of consumable material with which the containers are filled, the number of times the containers are filled, and the type of material with which the containers are filled.

Abstract: Food and beverage containers with attached or connected transponders. In one embodiment, relatively inexpensive passive transponders are used and are embedded or otherwise attached to the food and beverage containers. A transponder exciter is placed in or near the food or beverage dispenser for energizing the transponder on the food or beverage container, and for discerning information therefrom. Alternatively, active transponders can be used and an non-exciter reader can be used. The information from the containers can be used to track the containers and control the amount of consumable material with which the containers are filled, the number of times the containers are filled, and the type of material with which the containers are filled.

Abstract: An apparatus and method for advertising adjacent to a beverage dispenser to reduce the cost of placing and maintaining a beverage dispenser in a retail outlet. A beverage dispenser, and most preferably a beverage dispenser that is specially equipped to display advertisements for at least one of the beverages being dispensed, is placed in a retail outlet. The advertisements are displayed over a period of time and preferably the amount of beverage dispensed during that time period is tracked and recorded. The amount of beverage dispensed can then be used to calculate an advertising fee to be paid by the beverage producer. The advertising fee is used to offset the purchase or lease price of the beverage dispenser, and is most preferably paid directly to the preferred provider of the beverage dispenser.

Abstract: Food and beverage containers with attached or connected transponders. In one embodiment, relatively inexpensive passive transponders are used and are embedded or otherwise attached to the food and beverage containers. A transponder exciter is placed in or near the food or beverage dispenser for energizing the transponder on the food or beverage container, and for discerning information therefrom. Alternatively, active transponders can be used and an non-exciter reader can be used. The information from the containers can be used to track the containers and control the amount of consumable material with which the containers are filled, the number of times the containers are filled, and the type of material with which the containers are filled.

Abstract: Preferred embodiments of the present invention have a nozzle assembly capable of controlling pressure of comestible fluid exiting the nozzle assembly, a refrigeration system in which refrigerant pressure and temperature is controllable to enable control of comestible fluid temperature, heat exchangers connected to cool comestible fluid in the nozzles, an ultraviolet sterilization system for sterilizing locations outside and inside the system, and a hand held comestible fluid dispenser capable of cooling and selectively dispensing one of several comestible fluids supplied thereto. To improve temperature control and cooling efficiency, the present invention preferably employs heat exchangers adjacent to the nozzle assemblies. The present invention can take the form of a multi-fluid dispensing gun having such a nozzle and heat exchanger relationship and having the pressure controlling valve as described above.

Abstract: Preferred embodiments of the present invention have a nozzle assembly capable of controlling pressure of comestible fluid exiting the nozzle assembly, a refrigeration system in which refrigerant pressure and temperature is controllable to enable control of comestible fluid temperature, heat exchangers connected to cool comestible fluid in the nozzles, an ultraviolet sterilization system for sterilizing locations outside and inside the system, and a hand held comestible fluid dispenser capable of cooling and selectively dispensing one of several comestible fluids supplied thereto. To provide comestible fluid at rack pressure to the nozzles in one highly preferred embodiment, each nozzle preferably has a valve movable through a number of closed positions to change pressure within the nozzle. Prior to fluid dispense, pressure at the nozzle is preferably reduced by actuating the valve through its range of closed positions.

Abstract: Preferred embodiments of the present invention have a nozzle assembly capable of controlling pressure of comestible fluid exiting the nozzle assembly, a refrigeration system in which refrigerant pressure and temperature is controllable to enable control of comestible fluid temperature, heat exchangers connected to cool comestible fluid in the nozzles, an ultraviolet sterilization system for sterilizing locations outside and inside the system, and a hand held comestible fluid dispenser capable of cooling and selectively dispensing one of several comestible fluids supplied thereto. To provide comestible fluid at rack pressure to the nozzles in one highly preferred embodiment, each nozzle preferably has a valve movable through a number of closed positions to change pressure within the nozzle. Prior to fluid dispense, pressure at the nozzle is preferably reduced by actuating the valve through its range of closed positions.