Abstract: A dual purpose device usable in conjunction with a conventional fishhook to either retain fishing bait in the form of a semi-plastic generally globular mass of fish food on and substantially concealing the barbed end of the fishhook or, alternatively, to serve as an inorganic artificial lure alone or in combination with a live bait also attached to the fishhook; the device is made of a single elongated ribbon of non-metallic, resilient material and is in the form of a helical coil spring with each coil having a generally frustoconical shape in side elevation so as to provide a helically extending wall which projects radially outwardly from the longitudinal axes thereof and longitudinally toward one end thereof; the shank portion of the fishhook extends longitudinally through the coils of the device and is frictionally secured thereto; the device may be made in a variety of colors.