Abstract: A fishing rod has a plurality of telescoping sections with a central concentric bore extending therethrough, a handle member carried by one end of the rod, a hollow-core cable extending through the central bore of the rod, a rotatable braided wire carried in the hollow core of the cable extending outwardly therefrom having a snap hook carried on one end for connecting a fishing hook and bait thereto, and an electric motor connected to a source of D. C. power carried in the handle member having a rotating shaft connected to the braided wire so as to rotate the braided wire and the fishing bait connected thereto.