Abstract: The present invention relates to an illuminated serving tray. The tray has a plurality of receptacles for housing products to be dispensed and a light source for illuminating the tray. The tray is made of photoluminescent material with a reflective label positioned above the central portion of the tray and in line with the light source which is connected to and positioned below the bottom of the tray so that the light from the light source and any ambient light is reflected back by the reflective label and transmitted through the photoluminescent material of the tray causing the tray and the edges of the tray to glow.