Abstract: A reflective marker apparatus comprises a resilient, elastic body portion having an attachment surface, a top surface adjacent the attachment surface and first and second oppositely disposed face sides angularly disposed relative to the attachment surface to be convergent toward the top surface. A reflecting device is secured to at least one of the first and second face sides for reflecting light generally directed at the face sides. The body is preferably formed from a portion of a rubber tire to form a solid, unitary body. There is also disclosed a method of marking a point in a vehicular traffic area, the method including the steps of attaching to the point a body formed entirely from at least a portion of a rubber tire and having a reflecting surface thereon and using the reflecting surface to reflect light received from the lights of a nearby vehicle, such that reflected light is directed back at the vehicle. In addition, there is described a reflector for general application on vehicle area markers.