Abstract: A system and method for facilitating the evaluation of a prototype gaming machine by an at least one respondent provides, in the exemplary embodiment, a gaming room containing the prototype gaming machine and an at least one alternative gaming machine. Each respondent is provided with an equal number of play credits to be selectively used in the prototype and alternative machines in lieu of actual money. A game play session is commenced, during which time the respondents are able to freely and selectively interact with each of the prototype and alternative machines. Upon conclusion of the game play session, the number of credits accumulated by each respondent during the game play session are calculated and the respondents are ranked accordingly. Prizes are subsequently awarded to each of the respondents based on their respective rankings, and a survey is conducted with respect to each respondent's opinion of the prototype gaming machine.