Abstract: Implementations of a real-time web analytics platform described herein provide systems and methods for generating operational and business intelligence based on web traffic data and transactional data. Embodiments related to collecting and processing real-time data by using a distributed network to capture and process incoming data streams. Messages are published in a designated message bus queue. Consumer programs pull and store the data in a NoSql database. Each message is immediately added to the previous messages and the individual or aggregated messages may be viewed in real time. Further processing aggregates the data, and metrics are calculated and stored. Comma Separated Value (csv) files are created and loaded into a reporting database for clients viewing longer term (hourly, daily, weekly, monthly) statistics.