Abstract: The present invention is generally directed towards systems and methods for managing multimedia data on a portable storage device. In one embodiment, a computer program product includes a computer-usable medium having a sequence of instructions which, when executed by a processor of a computing device, causes said processor to execute a process for managing multimedia data on a portable storage device of a particular type when the memory card is communicatively coupled with the computing device.

Abstract: The various embodiments disclosed are generally directed towards systems and methods for managing and displaying content rich data, such as multimedia, residing on a removable memory apparatus inserted into a handheld device. In one aspect of the invention, a method comprises launching and displaying the content rich data soon after the device is inserted into a handheld device and monitoring the number of times the content rich data was launched and displayed. If the content rich data was launched a specific number of times, then the content rich data is deleted from the handheld device.