Abstract: The present invention relates to a shoe insert that is inflatable or otherwise conformable to the interior of a shoe and provides protection against the shoe collapsing or otherwise becoming deformed during transport, shipment or handling. The shoe insert is capable of being inflated in a left or right orientation and can be provided with branding and other merchandising information.

Abstract: A brassiere insert for placement within brassiere cups during storage and transportation may be provided. The brassiere insert may be composed of a fluid-impervious thermoplastic film that is sealed along its edges so as to form an inflatable chamber body. The inflatable chamber body may be defined by at least one hemispherical section, configured to fit within an interior portion of the brassiere cup. A valve may be provided at an inlet port along an edge of the chamber body for selectively admitting air and/or other gases into the chamber body for inflation. The brassiere insert may be provided with branding and other merchandising information.