Abstract: A transparent fishing hook is shown and described as being integrally formed of a material capable of passing images therethrough. In this manner, the hook becomes less visible against a given visual environment. The hook is shown in several embodiments including several flesh engaging configurations and line attachment configurations. Selection in index of refraction relative to a given body of water in which the hook is to be used enhances the “invisibility” of the hook when used in that body of water. A transparent urethane coating is applied to the transparent fishing hook to improve its resistance to deformation when engaging a fish in use thereof.