Abstract: A social networking system recommends objects, such as pages, of the social networking system to users of the social networking system based on the location of the user. The social networking system obtains location information identifying the location of the user. Based on the location of the user, the social networking system identifies levels of geographical partitions encompassing the location of the user. For each level of geographical partitions, the social networking system accesses relevant objects of the social networking system with connections to users located within the level of geographical partitions. The social networking system may have determined a term frequency-inverse document frequency (tf-idf) value for each relevant object. Based on the number of connections and the tf-idf value associated with each relevant object, the social networking system merges the relevant objects accessed at each level into a set of relevant objects to recommend to the user.

Abstract: Systems, methods, and non-transitory computer-readable media can determine at least one web site that is of interest to a user of the social networking system. One or more pages can be determined based at least in part on the web site, the one or more pages being accessible through the social networking system. At least one page recommendation that references at least one of the one or more pages can be provided to the user.

Abstract: The social networking system monitors implicit interactions between a user and objects of the social networking system with which the user has not established a connection. Based on the implicit interactions between the user and an object, the social networking system identifies a soft connection between the user and the object. The social networking system may then identify soft connections to include in a candidate list of soft connections to recommend to the user. The social networking system may also extract signals from the set of candidate list of soft connections, and may use the extracted signals to rank the soft connections in the list of candidate soft connections. The social networking system may then recommend soft connections to the user based on the rank associated with the soft connections in the candidate list of soft connections.

Abstract: A social networking system recommends objects, such as pages, of the social networking system to users of the social networking system based on the location of the user. The social networking system obtains location information identifying the location of the user. Based on the location of the user, the social networking system identifies levels of geographical partitions encompassing the location of the user. For each level of geographical partitions, the social networking system accesses relevant objects of the social networking system with connections to users located within the level of geographical partitions. The social networking system may have determined a term frequency-inverse document frequency (tf-idf) value for each relevant object. Based on the number of connections and the tf-idf value associated with each relevant object, the social networking system merges the relevant objects accessed at each level into a set of relevant objects to recommend to the user.

Abstract: Systems, methods, and non-transitory computer readable media configured to determine seed content items based on interests of a user. Candidate content items can be determined for potential presentation to the user based at least in part on the seed content items. Features associated with the candidate content items can be processed to generate probabilities that the user will perform interactions with the candidate content items. Values can be assigned to the candidate content items based on the probabilities that the user will perform interactions with the candidate content items and the importance of the interactions. The values can be provided as bid values to an auction system to determine constraints regarding presentation of the candidate content items. Presentation of the candidate content items can be optimized.

Abstract: Systems, methods, and non-transitory computer-readable media can determine at least one content item to be promoted to one or more users. One or more tokens that describe the content item are determined. A set of interests are determined based at least in part on the one or more tokens using a trained machine learning model. At least one first interest from the set as a suggestion is provided for promoting the content item to users, wherein promoting the content item using the first interest causes the content item to be presented to users that are associated with the first interest.

Abstract: Systems, methods, and non-transitory computer-readable media can determine one or more geographic clusters that each correspond to a respective portion of a geographic region, each geographic cluster representing a neighborhood that includes a set of places which users residing in the neighborhood tend to frequently visit. A determination can be made that a user is located in a first geographic cluster. At least one content item can be provided to be presented to the user, the content item being associated with the first geographic cluster.

Abstract: The social networking system monitors implicit interactions between a user and objects of the social networking system with which the user has not established a connection. Based on the implicit interactions between the user and an object, the social networking system identifies a soft connection between the user and the object. The social networking system may then identify soft connections to include in a candidate list of soft connections to recommend to the user. The social networking system may also extract signals from the set of candidate list of soft connections, and may use the extracted signals to rank the soft connections in the list of candidate soft connections. The social networking system may then recommend soft connections to the user based on the rank associated with the soft connections in the candidate list of soft connections.

Abstract: The social networking system monitors implicit interactions between a user and objects of the social networking system with which the user has not established a connection. Based on the implicit interactions between the user and an object, the social networking system identifies a soft connection between the user and the object. The social networking system may then identify soft connections to include in a candidate list of soft connections to recommend to the user. The social networking system may also extract signals from the set of candidate list of soft connections, and may use the extracted signals to rank the soft connections in the list of candidate soft connections. The social networking system may then recommend soft connections to the user based on the rank associated with the soft connections in the candidate list of soft connections.

Abstract: Systems, methods, and non-transitory computer-readable media can determine a content item to be promoted to one or more users of the social networking system. At least one seed content item in the social networking system that is similar to the content item to be promoted can be determined. A set of interests can be determined based at least in part on the at least one seed content item. One or more interests in the set can be determined as suggestions for promoting the content item to users, wherein promoting the content item using a first interest causes the content item to be presented to users of the social networking system that are associated with the first interest.

Abstract: Systems, methods, and non-transitory computer-readable media can determine at least one web site that is of interest to a user of the social networking system. One or more pages can be determined based at least in part on the web site, the one or more pages being accessible through the social networking system. At least one page recommendation that references at least one of the one or more pages can be provided to the user.

Abstract: A social networking system recommends objects, such as pages, of the social networking system to users of the social networking system based on the location of the user. The social networking system obtains location information identifying the location of the user. Based on the location of the user, the social networking system identifies levels of geographical partitions encompassing the location of the user. For each level of geographical partitions, the social networking system accesses relevant objects of the social networking system with connections to users located within the level of geographical partitions. The social networking system may have determined a term frequency-inverse document frequency (tf-idf) value for each relevant object. Based on the number of connections and the tf-idf value associated with each relevant object, the social networking system merges the relevant objects accessed at each level into a set of relevant objects to recommend to the user.

Abstract: A social networking system recommends objects, such as pages, of the social networking system to users of the social networking system based on the location of the user. The social networking system obtains location information identifying the location of the user. Based on the location of the user, the social networking system identifies levels of geographical partitions encompassing the location of the user. For each level of geographical partitions, the social networking system accesses relevant objects of the social networking system with connections to users located within the level of geographical partitions. The social networking system may have determined a term frequency-inverse document frequency (tf-idf) value for each relevant object. Based on the number of connections and the tf-idf value associated with each relevant object, the social networking system merges the relevant objects accessed at each level into a set of relevant objects to recommend to the user.

Abstract: Systems, methods, and non-transitory computer readable media configured to determine seed content items based on interests of a user. Candidate content items can be determined for potential presentation to the user based at least in part on the seed content items. Features associated with the candidate content items can be processed to generate probabilities that the user will perform interactions with the candidate content items. Values can be assigned to the candidate content items based on the probabilities that the user will perform interactions with the candidate content items and the importance of the interactions. The values can be provided as bid values to an auction system to determine constraints regarding presentation of the candidate content items. Presentation of the candidate content items can be optimized.

Abstract: One or more embodiments of the disclosure include methods and systems that allows for improved product presentation on a social networking page on a per user basis. For example, a social networking system can assist a merchant using a social networking system to provide a customized product viewing experience to each user of the social networking system that visits the merchant's social networking page. In some embodiments, the social networking system can provide the customized product viewing experience to each user based but determining and apply a product affinity score for each user.

Abstract: The social networking system monitors implicit interactions between a user and objects of the social networking system with which the user has not established a connection. Based on the implicit interactions between the user and an object, the social networking system identifies a soft connection between the user and the object. The social networking system may then identify soft connections to include in a candidate list of soft connections to recommend to the user. The social networking system may also extract signals from the set of candidate list of soft connections, and may use the extracted signals to rank the soft connections in the list of candidate soft connections. The social networking system may then recommend soft connections to the user based on the rank associated with the soft connections in the candidate list of soft connections.

Abstract: A social networking system recommends objects, such as pages, of the social networking system to users of the social networking system based on the location of the user. The social networking system obtains location information identifying the location of the user. Based on the location of the user, the social networking system identifies levels of geographical partitions encompassing the location of the user. For each level of geographical partitions, the social networking system accesses relevant objects of the social networking system with connections to users located within the level of geographical partitions. The social networking system may have determined a term frequency-inverse document frequency (tf-idf) value for each relevant object. Based on the number of connections and the tf-idf value associated with each relevant object, the social networking system merges the relevant objects accessed at each level into a set of relevant objects to recommend to the user.