Abstract: A method for providing Internet-based advertising for advertisers, and search functions for potential customers, introducing innovative search, display and advertiser access capabilities. These new innovations include a capability whereby a visitor may, by repeatedly zooming further in on a given geographic location, see more and more points of interest, corresponding to the chosen search criteria, but, not previously visible at smaller scales, and which may be displayed and queried for additional information. This system also provides to the advertiser, a means for changing any Dynamic Billboard in real time without intermediary action by any other party. It further provides an automated means to tabulate and report visitor activity.