Abstract: A method of providing advertising is shown which utilizes an existing bottled water distribution system. A printed message may be applied directly to an exterior surface of selected bottles or a substrate bearing the advertising indicia may be affixed to an exterior surface of selected bottles being cycled within the distribution system. The bottles are delivered to a target group of end users. Periodically, the previously delivered bottles are collected for refilling. The previously applied substrate can then be removed and a new substrate can be applied containing the same or a new advertising message. The relabeled bottles are then again delivered to the target group of end users.

Abstract: A method of providing advertising is shown which utilizes a fixed water bottle and companion stand arrangement in a bottled water dispenser system. Advertising indicia is either applied directly to an exterior surface of the bottle or is applied to a substrate which is affixed to the bottle exterior surface. The water bottle, together with its companion stand, is then distributed by a sales force to a target group of end users which group is selected based upon specific market analysis criteria. The associated stand can also have an advertising message applied to an exterior surface thereof.