Abstract: An event system comprises an admin application, a producer application, a micro-site, an embedded version of the micro-site, a database, and a portal. Templates are used to generate a micro-site for an event. The event is promoting a product on the micro-site according to a schedule. The micro-site is accessible via another website during the scheduled time. The admin application is configured to receive an order for the product. A portal configured to receive information about the order for the product and transmit the information for fulfilment. The database is configured to store the schedule and the information about the order. The producer application is configured to receive, from the admin application, micro-site and embedded version views, stock allocations and sales data of the product being promoted while the event is running.