Patents by Inventor Jamie P. Kelley

Jamie P. Kelley has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems, computer-readable media, and methods for activation-based marketing
    Patent number: 11663618
    Abstract: A system, computer program product, and method for activation-based marketing are presented. In one embodiment, the system includes one or more data storage devices configured to store demographic data, healthcare utilization data, and response data associated with a target individual. The system may include a server coupled to the one or more data storage devices. The server may be suitably programmed to determine a life stage associated with a target individual, determine an attitudinal segment associated with the target individual, and determine a response model associated with the target individual. The server may assign the target individual to at least one of a predetermined set of segmentation groups in response to the life stage, the attitudinal segment, and the response model associated with the individual. The system may generate a personalized communication modality tailored to the target individual in response to the segmentation group assigned to the target individual.
    Type: Grant
    Filed: July 3, 2019
    Date of Patent: May 30, 2023
    Assignee: UNITED HEALTH GROUP INCORPORATED
    Inventor: Jamie P. Kelley
  • Systems, Computer-Readable Media, and Methods for Activation-Based Marketing
    Publication number: 20200065839
    Abstract: A system, computer program product, and method for activation-based marketing are presented. In one embodiment, the system includes one or more data storage devices configured to store demographic data, healthcare utilization data, and response data associated with a target individual. The system may include a server coupled to the one or more data storage devices. The server may be suitably programmed to determine a life stage associated with a target individual, determine an attitudinal segment associated with the target individual, and determine a response model associated with the target individual. The server may assign the target individual to at least one of a predetermined set of segmentation groups in response to the life stage, the attitudinal segment, and the response model associated with the individual. The system may generate a personalized communication modality tailored to the target individual in response to the segmentation group assigned to the target individual.
    Type: Application
    Filed: July 3, 2019
    Publication date: February 27, 2020
    Inventor: Jamie P. Kelley
  • Systems, computer-readable media, and methods for activation-based marketing
    Patent number: 10346863
    Abstract: A system, computer program product, and method for activation-based marketing are presented. In one embodiment, the system includes one or more data storage devices configured to store demographic data, healthcare utilization data, and response data associated with a target individual. The system may include a server coupled to the one or more data storage devices. The server may be suitably programmed to determine a life stage associated with a target individual, determine an attitudinal segment associated with the target individual, and determine a response model associated with the target individual. The server may assign the target individual to at least one of a predetermined set of segmentation groups in response to the life stage, the attitudinal segment, and the response model associated with the individual. The system may generate a personalized communication modality tailored to the target individual in response to the segmentation group assigned to the target individual.
    Type: Grant
    Filed: January 13, 2010
    Date of Patent: July 9, 2019
    Assignee: UnitedHealth Group Incorporated
    Inventor: Jamie P. Kelley
  • Systems, Computer-Readable Media, and Methods for Activation-Based Marketing
    Publication number: 20110173047
    Abstract: A system, computer program product, and method for activation-based marketing are presented. In one embodiment, the system includes one or more data storage devices configured to store demographic data, healthcare utilization data, and response data associated with a target individual. The system may include a server coupled to the one or more data storage devices. The server may be suitably programmed to determine a life stage associated with a target individual, determine an attitudinal segment associated with the target individual, and determine a response model associated with the target individual. The server may assign the target individual to at least one of a predetermined set of segmentation groups in response to the life stage, the attitudinal segment, and the response model associated with the individual. The system may generate a personalized communication modality tailored to the target individual in response to the segmentation group assigned to the target individual.
    Type: Application
    Filed: January 13, 2010
    Publication date: July 14, 2011
    Inventor: Jamie P. Kelley