Abstract: The invention is a system and method for coordination communication between an advertiser, an influencer and consumers in connection with an influencer campaign which uses social media. The invention also provides a method and system for evaluating the effectiveness of an influencer campaign as well as individual influences who participate in an influencer campaign. The invention gathers and stores social media data which is, in turn, used to evaluate how well and influencer campaign has reached consumers. The invention also measures the reach of individual influencers.