Abstract: A watermark is embedded into a content stream including at least a clock value that relates to a time of embedding the clock value and an initial clock value representing the start of the content stream. A receiver extracts from the content stream the embedded watermark including the clock value. The receiver retrieves a portion of a script that corresponds to the content and the clock value. The script is utilized to produce one or more sensory effects that are output in an effects signal for an effects controller. The effect signal is produced in synchronization with the rendering of the content stream. In one embodiment, a content identifier may be embedded into the watermark. The receiver extracts from the watermark the content identifier and retrieves a script that corresponds to the content identifier.